How to Start and Grow a Private Counseling Practice – VIDEO Program

Are you looking to start, build, or grow a counseling practice?
Are you struggling to get off the ground and build a caseload of counseling practice?
Are you thinking about converting a successful solo practice into a larger group or agency?

In this video program you’ll learn everything you need to be successful in private counseling practice. We’ll guide you from before you open your doors, to the day you open your doors, to 5 years after.

Topics include:

  • How to find and secure office space
  • How to market and brand your practice on shoestring budget
  • How to surprise and delight your clients
  • How to stand out among the competition
  • How to sell your practice
  • And more!…

Whether you’re looking to build a lucrative solo practice, or a larger group practice that makes over a million dollars a year, this program is for you. We haven’t done it just once–we’ve done it over and over and now we want to teach you.

In addition to video lessons, you’ll get interaction with the Thriveworks team in our live discussion groups. Ask questions, comment, and even contribute your own experience.

Sign up now and get a free e-Copy of our flagship textbook, “How to Thrive in Counseling Private Practice,” an $89 value.

video counseling

Learn more:

Start Your Counseling Practice as a Franchise

Meet Mike. Mike is a counselor and has always wanted to have his own counseling practice. Like anyone getting started, Mike wants to make sure that he hits the mark and builds a successful practice.

However, like many, Mike is overwhelmed with the enormity of starting a new business. From practice management, to marketing, to hiring help, Mike can tell that it will take him years to learn everything he needs to know; and the potential mistakes could cost him financially.

Then, Mike hears about Thriveworks’ counseling franchise. Thriveworks is a chain of counseling practices with over 30 locations.

Here’s how it works. Thriveworks provides you with:

1. A Proven and Successful Business Model.

2. Operations Support, Including Scheduling, Medical Billing, Website Promotion, And More.

3. A Strong Brand Message, Mission, and Online Presence.

With Thriveworks, you’re never on your own. From the support from the team at Thriveworks HQ, to it’s active franchisee community. With Thriveworks on your side, You have more time to focus on your clients and building your clinical team.

You’ll experience start-up and ongoing training, and continual support from your Thriveworks team.

With Thriveworks behind him, Mike is no longer on his own, and his practice is “thriving”. 

Here’s how to get started: IT’s easy. Contact us for more information, learn the steps and apply to OPEN your franchise.

To learn more, call us at 1-855-4-THRIVE or go online to


Start Your Practice As a Franchise

Thriveworks Counseling and Life Coaching is now Franchising in 40 States.


Starting a counseling therapy practice today isn’t easy. In fact, many practices struggle for years as the owner/operators try to figure out the nuances of providing an exceptional clinical experience, while also running an excellent business. Areas where therapists can struggle include:

  • Medical Credentialing
  • Medical Billing
  • Client Scheduling
  • Client Retention
  • Client Experience
  • Office Location Selection
  • Website Management and Promotion
  • Marketing
  • General Operations

Thriveworks now offers well-qualified applicants the opportunity to own a Thriveworks Counseling and Life Coaching center.

This turn-key solution can help therapists to provide an exceptional therapy experience to clients while simultaneously running a successful clinical practice / business. For more information, contact us at 1-855-4-THRIVE (847483), or learn more about Our Story here: Therapy Franchise Details

Thriveworks Starting Counseling Franchise

Thriveworks® is excited to announce that we are in the process of Franchising!

(Update!! Therapy Franchises Now Available!)

What does this mean?

This means that our plan is to begin offering Thriveworks Counseling Franchises at some point this summer. To date, there is no franchise opportunity for counseling, psychotherapy, or mental health. But when we finish the franchising process, counselors will be able to operate their own Thriveworks Counseling practices!

Can you give me all the details?

We cannot! Franchising is a very regulated process, and we’re legally limited as to what we can reveal until all our paperwork is approved by the right government departments. After the process of franchising is completed, we will be able to announce more details.

Why would someone want to own a counseling franchise?

That’s a great question. We can only speak in generalities at this point, but hypothetically a counseling franchise could allow clinicians to focus more on what they love (seeing clients) and less on developing business operations. In general, a franchise is supposed to be a turn-key business, which means a franchisee won’t need to “re-invent the wheel.” Often, with many franchises, the franchisees also benefit from ongoing business support.

Stay Connected!

If you are interested in starting your own Thriveworks franchise, continue checking back. We hope to be able to release more details soon! You can also send us your contact information, and we will keep you updated with new information!

How to Thrive in Counseling Private Practice: The Insider’s Guide

As counselors, when we venture into private practice for the first time, we make the difficult transition from technician to entrepreneur. The immensity of this transition cannot be overstated.

Learn More: Counseling Private Practice Book

You will learn:

(1) How to build a profitable practice will little or no upfront money.

(2) How to market your practice, so that you build a full caseload quickly.

(3) How to price your services, so that you earn the money you need to live the lifestyle you want.

(4) how to… Oh heck, why don’t I just show you the Table of Contents!? ….


101: Planning a Private Practice

Lesson 1: Prelude & Introduction

Lesson 2: Should I Start a Private Practice?

Lesson 3: The Bootstrapper’s Approach to Private Practice

Lesson 4: Business, Risk, and The Counselor

Lesson 5: How Much Money Can I make in Private Practice?

Lesson 6: Six Rumors About Accepting Health Insurance


201: Building a Private Practice

Lesson 7: A Case for Accepting Clients’ Health Insurance

Lesson 8: The Do’s and Don’ts of Marketing a Cash Pay Practice

Lesson 9: 17 Reasons Your Insurance Claims are Denied

Lesson 10: Fee Setting for Records Requests, Court Appearances, and More

Lesson 11: How to Specialize Your Practice

Lesson 12: Why the Life Coach is Eating the Counselor’s Lunch!

Lesson 13: Creating a Counseling Office that Wows Clients

Lesson 14: Making Good First Impressions: 9 Practical Tips

301: Growing a Private Practice

Lesson 15: Forty Strategies for Building a Full Caseload

Lesson 16: Private Practice and Social Marketing

Lesson 17: How to Prevent and Manage Negative Online Reviews

Lesson 18: Improving Client Retention: 7 Ethical Strategies

Lesson 19: Protecting Client Privacy in the Electronic Age

Lesson 20: Electronic Health Records in Today’s Private Counseling Practice

Lesson 21: Should I Grow my Solo Practice into a Group Practice?

401: Online Counseling – A Primer

Lesson 22: Clinical Advantages and Disadvantages of Online Counseling

Lesson 23: Online Counseling: Looking Back 10 Years

Lesson 24: What Online Counseling won’t do for Your Practice

Lesson 25: How to Become an “Online Famous” Therapist

Lesson 26: Online Networking with Counseling Clients

Lesson 27: Words of Encouragement

Learn More: Counseling Private Practice Book

Medical Billing Service Website

To help healthcare providers improve their medical billing collections, Thriveworks recently launched a website dedicated specifically to provider medical billing. The website, which provides information on Thriveworks’ professional billing service, also provides over 20 articles, and a growing library of billing videos, providing tips for DIY medical billing. Visit the site here: Medical Billing.

Richmond Counseling Practice – Starting 2012!

richmond counselingThriveworks is planning to launch it’s third counseling location, in 2012, in Richmond, Virginia. This recent announcement came on the heals of the opening of their second location, in Philadelphia, PA, in January of this year. While an official address has not been announced, a website provides details and a general overview of the new practice. The new Richmond counseling office is expected to open for business this spring.

Learn more here: Richmond Counseling

Building a Counseling Practice: Video!

Here is a new video from Thriveworks about “Thriveworks Practice Builder.”

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Counselor Medical Billing: 3 Important Questions to Consider

For your counseling practice, your medical billing team can be a huge strength and asset, or a nightmare. Too often it is poor billing processes that destroy therapy practices. Consider these 3 questions.

Question Number One: Are you receiving payment for your claims?

Obviously, the point of medical billing is to get paid for your work. But what is reasonable to expect?

A: You are doing well if you receive between 96 to 99 percent of claims, or better said, percentage of money from claims. I make this distinction because if you’re billing for different services, and you’re getting paid on your small claims, but not your high-fee claims, you could potentially have a high percentage of claims paid, but a lower percentage of total money in the door.

A quick note: having 100% of claims paid is always what you’re aiming for–that would be ideal. But in the imperfect system you’re working with (healthcare), be satisfied if you’re receiving 98%.

Consider it a Red Flag is you’re receiving under 95%

If you’re at 94%, don’t panic, but its time to look closely at your reports, and determine where you’re losing 6%, so that you can make changes.

Read On: Counselor Medical Billing Questions

Online Social Networking with Counseling Clients: Six “Facebooking” Rules

I have profiles on Youtube, Twitter, LinkedIn, Digg, Reddit, Technorati, Ning, Squidoo, XING, Yahoo Answers, MySpace, Yedda, Furl, Blogger, WordPress, StumbleUpon,, Yelp, Knol, Facebook, Orkut, Foursquare, and Skype… to name a few.

Most of these accounts I hardly use. Several I’ve been on once to create the account and only remember them when I receive email newsletters, which I unceremoniously delete. And, now that I’m thinking of it, a few of the above sites might be defunct by now.

Students and colleagues have been finding me online for several years, so I’m used to getting the occasional “friend request” from someone I have taught or worked with. However, more and more often I am receiving social networking requests from clients—either my own, or from clients of other providers at Thrive Boston Counseling. This poses some clinical and ethical considerations.

Read Facebook Counseling Article